From now into 2030, the world will need to build the equivalent of a city of one million people in developing countries, every five days! There is widespread consensus that, going forward, farmers must produce more food per unit of land, water and agrochemicals. To do so, however, they simply cannot continue producing in the same way. They will have to do this while facing climate change, volatility, shifting nutrition needs and the increasing scarcity of most of the physical factors of production. Agriculture is at the threshold of a necessary paradigm shift.
The current ‘more production’ orientation is so outdated and unresponsive to our current needs that it is causing its own problems, particularly for our environment and natural resources. Although food is critical, it is not just about food. We have a pressing need for new approaches in policies and structures that realistically account for the formidable environmental impacts and consider the social consequences of our evolving agri- food systems. Rather than simply “more” production, we must also consider what would be “better” production and better food systems.
From 5 acres of land in 2010 to the current 100 acres for the production of agricultural produce, King Fresh Farm has forged its way into the hearts of the people of Thailand as an innovative, eco- friendly, industry. We have a standard packing facility well equipped with high technology system and machines to process our produce; ensuring food safety and prolong the shelf life of the produce. We currently distribute our produces to many big brand supermarkets domestically and internationally.
King Fresh Farm advocates a profound re- thinking of our current models and- to better serve our coming needs- would re- imagine and transform the world’s major agriculture and food systems, not just tinker at the margins or modify them incrementally. King Fresh Farm uses this challenge to stimulate creative innovation to produce eco- friendly agricultural food with safety technology.